Archives for category: Strategy

For those of you interested in this level of detail, the linked article has great advice for business owners (especially smaller ones) looking to optimize their Google My Business listing(s).

Regards,

Rindge Leaphart

Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads,…

Source: 13 Essential Google My Business Optimizations for 2020 – Business 2 Community

Several interesting points in this brief article. An interesting tidbit was that loyal customers value discounts and promotions less than other key items, such as trusting the people at the business and their capabilities.  That would be a key reason the sales team and I constantly discuss “Serving With Excellence” because in certain segments, service is valued much higher than discounts.  Enjoy.

Rindge Leaphart

If you’ve been following my work, you know I preach that there is a difference between repeat customers and loyal customers. While loyalty is the goal, I’ll take a repeat customer—for the right reasons—any day.

Source: Three Out Of Four Customers Are More Loyal To Your Employee Than Your Business

Source: Can you short Uber? — Quartz

This is a very good article that is worth a read (or two).  Irrespective of whether or not you have an interest in shorting Uber, the article provides insightful data (via good research and great reporting) on the future of vehicle ownership and self-driving automobiles.  Well worth the read!

Rindge Leaphart

http://www.linkedin.com/in/rindgeleaphart
https://rindgeleaphart.wordpress.com/