The headline is a little misleading, but it served its purpose – I clicked through and read the article.  It is a good read. It is the second article as of late that I have read that indicates consumers are attracted to contests.  In the case of the article, the contest serves a much higher purpose.  Read on and enjoy.

Inside Walmart’s curious, possibly ingenious effort to get customers to build up their savings accounts

Source: How to Trick People Into Saving Money – The Atlantic

 

Rindge Leaphart

Advertisements