While not a huge fan of soy sauce, the post below highlights the history of the ubiquitous little package of sodium laden sauce that many of you may have stashed somewhere in your kitchen.  While I found the history interesting, what really caught my attention was the blurb at the end of the article about innovation (packaging in this case) being applied to this ho-hum product.  Product innovation to non-glamorous products continue to both fascinate and surprise.  My favorite non-glamorous innovations include: 1. Bottled water and 2. Pre-packaged lettuce.  Who would have thought we needed bottled water?  Bottled water is a very large industry ($100B by some estimates), but in the grand scheme of things it is relatively new – some estimate that the bottled water craze started in the 1990’s.  The same holds true with pre-packaged lettuce  / salads.  I was content with buying a head of lettuce and doing the shredding myself.  Clearly someone understood this to be a pain point and innovated.  Hats off to all innovators who are able to recognize that a staid product may ripe for growth via innovation.  Hopefully, Little Soya will find success with their innovation.

Enjoy the article.

The Mysterious, Murky Story Behind Soy-Sauce Packets — Atlantic Mobile.

Rindge Leaphart

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