When Customers Make You Smarter.

A great post about the learning (and increased revenue) one can achieve when talking to potential customers.  Based on the article, the team at Tidepool is going through a very structured process in launching their service.  It seems, though, that the most important thing they learned (they were potentially leaving revenue on the table) came via an “aha” moment when talking to potential customers.  A very important reminder that organizations should try their best to engage with customers (as well employees, suppliers, and the  like) because “aha” moments do not necessarily come about when you are alone in the office (or lab) “thinking”.  Get out there and interact with the users of your product / service.  Listen to what they are saying and you might surprised by what you hear.  Make sure to check out the video at the end of the post.

Rindge Leaphart